-“As artistic activists, we need to become really good storytellers.” p. 187
When doing any form of activism, I do believe it’s great to have a story to tell. Something that really helps people to understand your side and the cause you’re fighting for. In this chapter, Duncombe and Lambert note that, in order be good storytellers, we must become good listeners. So this means listening to what others have to say and acknowledging their beliefs as well. On this same note, a similar quote I found was, “A bit of knowledge about how the mind and brain work, and a creative story-based approach to activism. allow us to bypass some of the cognitive barriers that stand in our way. “ p.194. While we are listening to others and understanding each other, we are able to get over these bumps and even if we are not fully agreeing, we are respecting each other and maybe in the end both sides will agree and see things (and each other) differently.
This next part isn’t necessarily a quote but something I found very helpful in my own work and for this class which is, The Five P’s found on pgs. 216-219. The Five P’s are: Product, Price, Placement, Promotion and Positioning. In chapter 6, the five P’s are brought up because of the fictional scenario of someone trying to convince someone in their neighborhood who drives a huge SUV that uses a ton of gas to instead ride a bike. The product would be the bicycle, the price would be the cost of the bike, the placement would be where this person would purchase a bike, promotions would be flyers, commercials etc, and lastly, positioning would be considering the differences and appeal of other modes of transportation such as the train or bus. These three pages were great at laying out all of this information in a way that makes sense and I thought it could easily be applied to my project and personal work.
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