Chapter 5 ;
“In order to recall, understand, or use ideas, we need to be able to attach them to other ideas.” We need to be able to connect our thoughts with ideas we already know or have learned in the past. When we connect new information with existing information, it helps us remember and understand it better.
“When you surprise someone you’re earning a moment because you’re opening up a space.” This quote in particular was one of my favorites in this chapter because I never thought of such a surprise. I've always thought of it as a celebratory thing, but it can be used strategically to occupy a space, a bigger deal than just a "surprise". But surprise is usually memorable, so I can see why it might be a tactic as an activist.
“If people don’t know how to process facts and make meaning out of them, then the facts will stay right where they are: on the literature table or in a museum.” People need to understand what the facts are and what they mean when they are presented to them. they have to understand it in their own way/language. Facts can sometimes be confusing and, depending on how they are presented, difficult to decipher, so when presenting facts, it is important to ensure that they are presented in a way that is accessible to everyone.
Chapter 6;
"Instead of dismissing people's decisions as ignorant or nonsensical, we can learn to make sense of the thinking behind them." It is important to acknowledge the prejudices that already exist in the world and accept the idea that just because our opinion differs from others, it does not mean that we are right and they are wrong. It is important to form a general picture for each topic, and the most appropriate way to do this is to accept all ideas. Before any point of view is accepted as correct or infallible, it should simply be taken for what it is.
“It is important that our work acknowledges the various costs people face and validates their fears and doubts.” Sometimes when we want people to do certain things, we don't always understand what it will cost the individual. We always want people to support our cause, but do we understand what someone has to lose or what they fear. Do we know what sacrifices were made to have them there.
"A common mistake is seeking to define the audience solely in terms of exclusion, where one person's inclusion entails the cruel rejection of another." We who are not usually the audience because who is. But if we looked at all of them, how far would we get? The audience is a very central detail in the rest. of the movements of your plan, so you might as well think of the audience as a whole, not just as an outlier.
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